ux research on equity and accessibility in therapist-selection websites
role:
ux researcher
tools:
figma, ux tweak, excel
company:
wellness and health enhancement engineering lab, university of toronto
research question
How do gender differences influence how one navigates usability issues on therapist selection websites?
challenge
The rise of digitalization has enabled online therapy services, including searching for a therapist. However, a website's effectiveness relies heavily on user experience, which can be impacted by one's demographics.
outcome
Results of the usability study highlight multiple behavioural differences between male and female participants, most notably in the way information is processed. The SUS scores achieved saw an 11% difference in groups, suggesting a large discrepancy in usability based on gender.
From this, four recommendations were derived to improve readability, consistency and overall user experience.
obvious buttons and tags
clear card separation
additional definition
pre-filled forms
